How to Find Baby Boomer Women on Pinterest
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I Can Tell if Someone's a Boomer (continued)
It’s easy to figure this stuff out, if you can “read” a woman’s main board. The problem is that most of you social media experts haven’t lived through all the trends and fads and decades that I have lived through. You can’t look at retro clothing and say, “Yes, that is exactly what women really wore in the 70s,” while I can figure it out in an instant.
I can read so much into a Boomer’s board that I can tell you if she’s an older Boomer or a younger Boomer, if she was a cheerleader/prom-queen-wannabe or a hippie/punk rocker (something loosely equivalent to a hipster/geek).
And, there are no easy ways to explain this. You might find a nostalgia board with a picture of Karen Carpenter and a picture of Jimi Hendrix. (Younger people probably won’t even know who those people are.) But, with just those two pins, I would make an educated guess that this pinner is a Boomer woman, a trend follower… not a rebellious trend starter, and she probably had a rebellious boyfriend or brother... and that explains the Jimi Hendrix photo. Sure, this would be a guess, but people who didn't live through my defining eras wouldn't even know where to start.
How to Reach a Baby Boomer on Pinterest
If you follow your pins to see who is repinning them, you can tell if your photos are being repinned by the right demographic. You just need one or two repins to look at; you’re probably not going to have a viral pin in the beginning.
However, there are lots of pinners who say they’re Boomers, but they’re not. They are young “social media” experts who are trying to reach into the Baby Boomer’s deep pockets. Here’s an example of someone who “might” be a Boomer, but probably isn’t.
If this person is a Boomer, he or she is using the wrong images. For one thing, the photo of the older man should be a photo of an older woman. Right there, I’m ready to bounce. And, I get a creepy feeling that the pinner is trying to sell me car insurance. Yeah... that's exactly what I want to repin. (She says, dripping with sarcasm.)
Unfortunately, I can’t tell you exactly what to look for to know if your repinner is in your target market. And, unless you see that a woman has a pinboard with her birthday year, or she says she’s a retired nurse or a retired teacher, you aren’t going to know. And, it’s not your fault… you just didn’t live through the 60s or the 70s, and you may not have lived through the 80s or the 90s.
Generalities About Baby Boomer Pinners
Well, most of this article is based on my own analysis because no one has done the heavy research yet… and, if they have, they haven’t posted it online. However, I can give you two generalities about Baby Boomers on Pinterest:
- 1. Baby Boomer women are more likely to use a photo of a flower or a kitty or their grandchildren as their icons… yes, I know there is another word for that photo but I can’t remember it right now. And, if a Boomer Chick uses her own photo, it is often dark or it’s hard to see.
- 2. Boomer women usually have a name that was popular in the 50s or 60s, such as Linda, Pat, Barb, Donna, Cathy, Cynthia, Sandra, Theresa, Deb, Diane, Joanne, or Janet.
What Baby Boomers Pin and Repin on Pinterest
Yes, all Baby Boomers are different, but I followed my links and fiddled around on Pinterest to figure this out, and these are the main types of pinboards I saw:
1. Food and Recipe Boards: Some Boomers have a whole cookbook full of different categories of recipes on their main boards. And, almost every Boomer has at least one food board.
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