Shopping Tips for Chic Baby Boomer Women
by Carolyn Hirsch
Find fashion tips about saving money from a former personal shopper and chic Baby Boomer woman.
Where Do I Shop?
So, looking classy, but different, is part of who I am. I don’t spend a lot of money on my wardrobe, but I have a good-sized one that gets attention, and women periodically ask me where I shop. That’s very flattering but it surprises me because I don’t shop anywhere, or I should say “anywhere specific.”
Don’t Have a Plan, Look for Value
I don’t ever go out looking for something to wear to a special event. Okay, twice when my sons got married I did but it was hard work both times and I was disappointed with what I ended up with, twice.
I like to shop sporadically and without a plan, scanning stores for whatever strikes me---color, style, price, versatility. (Once upon a time, I was a personal shopper for Marshall Fields and knew exactly what each aisle held, but now our Fields is a Macys and I no longer have a big picture, but I do know where clearance areas are and where the trendy clothes roost.)
I shop when I travel, seeking out boutiques with sale areas. If you go South for the winter, you’ll find summer clothing marked way, way down, things you can wear right away when you go back North come spring.
Where I Go for Cheap Trendy Fashion
Target is my go-to store for trendy items, cool vintage-looking tees, great layering shirts, sale sweaters and jackets and scarves. My personal style is feminine with an edge, youthful (gamine) with a realization that I am not a teenager, so it’s fun to find funky clothing that is cheap but colorful that I can use to add a pop to my wardrobe.
Old Navy has these kinds of clothes too but it’s harder to shop there with all the merchandise so crowded together. Still, Old Navy supplies me belts and ballet flats, cardigans and skinny jeans that are popular today and gone tomorrow. Doesn’t matter when the prices are so low.
Where I Shop Online
Coats and jackets are my downfall. For these I go to the Internet, seeking out sites that offer great discounts on name brand pieces. The ones I use most are Boden and Rue La La and online stores such as Nordstrom’s, sometimes Old Navy or Macy’s.
Remember, you can return anything unless it’s a rock bottom priced “final sale” item and Nordstrom’s doesn’t charge for postage. I live far enough from shopping areas that the usual $7 return postage is probably less than gas money to shop in person.
I have had excellent luck shopping online, even with shoes. Shoe bargains are easy to find and if you have a favorite brand, you’ll know exactly what size to order. I read the comments other online shoppers post to find out if clothing or shoes are a standard fit, or if they run small or large.
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