How to Find a Bra that Fits: Try Brayola.com
by Lesley Lanir
I think most of us agree that a couple of our shopping delights are looking for shoes and handbags, but one of our shopping nightmares is buying a bra.
Buying a Bra is Embarrassing
You have to peel off all your clothes, you can only take a certain number of items into the dressing room, and you often have complete strangers peering, prodding and making suggestions. Then, you end up running out of time and arriving home with a bra that doesn’t fit or just feels darn uncomfortable.
The Bra That Should Have Fit
Orit Hashay, a woman fed up with the above scenario, tried to solve these bra-fitting problems by launching Brayola.com, a bra information and selection site. The idea for a bra-information website came to Orit after an expensive bra-purchasing disaster, when she followed the bra recommendation of her sister and a friend, who both had breasts of similar size and shape as hers.
Orit started to do some research and found the main moan from women was that it was impossible to find well-fitting bras due to the various size differences between brands and styles. These grumbles and disastrous buying experiences got her thinking that, even though we may feel our bodies are unique, there must be other women in the world with:
- * Similar breast shapes and sizes
- * The same taste in bra styles
And, those women must have had happy bra-buying experiences and might be willing to share their good fortune.
Just as you would search for information on the best type of phone, computer or TV, Orit Hashay has provided us with a database of bras, compiled from thousands of comments about shape, size, style and taste from women all over the world.
The website is new, yet over 10,000 women have joined Brayola.com, and each has created her own Brayola “personalised drawer” of bra choices.
A Website to Help You Choose a Bra
Orit’s overall goal is to make bra buying easier, less stressful and less embarrassing, and to help you avoid the poking, prodding, measuring and feelings of disappointment. Her vision is that you won't waste money on expensive bras, only to shove them to the back of the drawer after one uncomfortable outing.
Ms. Hashay also wants women like you to take a chance and find new styles, designers, colours and looks, and not to just keep returning to the same old boring brand because you can’t be bothered with all the frustrations. So, check into Brayola.com and see if you can find the perfect bra...or if you can help other women by recommending a style you love.
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