Best Makeup for Women Over 30, 40, 50 (According to Tina & Daughter)
by Tina Boomerina and my daughter,
I’ve done some research on makeup (on myself) and I’ve gotten a lot of help from my 30-year-old daughter over the years. Here are the cosmetic tips we’ve pooled together from our collective experimentation. Some products may be best if you’re around 30, but I use many of these items and I’m over 60.
My daughter is more of a makeup expert than I am because she worked in a high-end Beverly Hills store for years, however you will get her point of view and mine.
Anyway, here are the best cosmetics for women over 30, 40, 50, or 60… Or, maybe I should say, “Here is a list of the makeup products we use.” My daughter once said that YSL and Chanel are the best, but I refuse to spend ridiculous amounts of money if I can come up with a cheaper product that’s almost as good.
Some of These Products May Work for You:
You may look good in the colors I wear or the colors my daughter wears. I am fair but not porcelain. My skin turns golden when I tan... then sallow afterwards. I used to have oily skin but it's dry now (at age 62). My natural hair color is mousey brown but I bleach the helloKitty out of it. My daughter has fair Mediterranean skin, hazel green eyes, and wavy brunette hair with a red undertone.
* If I have a star next to a product, it means I've updated the article and I want to remember the new product... And, YOU might want to try the product or get a sample.
Primer and Foundation for Women Over 30 or 40
1. Best Primer: Laura Mercier Foundation Primer is the best primer.
- According to my daughter, Laura Mercier Foundation Primer is the only primer you should use.
- I like Smash box Photo Finish Primer. (You should only use a tiny amount or it will ball up. Smash box is like spackle. It fills in the large pores in my T-Zone.)
- Smash box Photofinish Lid Primer is supposed to be amazing and my daughter says it will draw attention to your eyes. I haven’t tried it, but women over 50 give it great reviews online, so it's on my list.
2. Best Foundations: My daughter and I agree that you have to pony up for the best foundation you can afford.
However, we disagree on the best brand. She likes something light. My super-hydrating foundation made her break out… so it’s better for women with dry skin.
- Chanel: My daughter swears by Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15. However, she just got a sample of YSL Le Teint Touche Éclat Illuminating Foundation SPF 19 and she loves it because it goes on light and smooth.
- Chantecaille: As far as I am concerned, there is only one foundation worth using – Chantecaille. My daughter learned about this French brand from her older, well-heeled customers in Beverly Hills, and I’ve been using it for almost 10 years. I am very pale, so I wear Chantecaille Future Skin in Alabaster. Then I add a few dabs of Chantecaille Camomile. If foundation turns orange on you, try Chantecaille. It's crazy expensive, but it's the best.
- * Dolce & Gabbana Perfect Matte Liquid Foundation: I just got a sample of this (with a Nordie's purchase) in "Natural Glow 100" and it's a great, golden color. It's not as heavy as Chantecaille, but not as moisturizing... so I might get another sample and try it over moisturizer for a fresher daytime look. It turns my face into a wonderful, young, blank canvas... well... as young as can be expected on a woman over 60 who needs a facelift. (And, it's been an hour and my face is not orange!) If you're too young for a heavier, moisturizing foundation like Chantecaille, but you want a little bit of coverage for a special event... or whatever... ask for a sample of D&G.
- Stila Tinted Moisturizer: One reader (Wendy) recommends tinted moisturizer as an alternative to foundation. I've tried Stila in the past, so I'm sure it's great. If you want to read Wendy's other ideas, see the comment section. (ps I'm now using Stila Tinted Moisturizer and I love it.)
3. Best Concealer: My daughter likes NARS Radiant Creamy Concealer in Honey. She wants you to know that when the NARS concealer seems like it’s empty, it’s not! Use the end of a makeup brush to get the rest out. She also likes MAC Pro Longwear Concealer because it’s less cakey, however it doesn’t stay on as long as NARS. For a cheaper fix, she recommends Maybelline Instant Age Rewind.
My daughter’s method of concealer application:
- 1. Put foundation over face and eyelids.
- 2. Put concealer over eyelids and under eyes.
4. Best Highlighter: The best highlighter for women of all ages is YSL Touche Éclat. This best-seller is the gold standard. However, if you are looking for something cheaper, try Benefit Watt’s Up for a dewy look. It’s so beautiful (and natural) that my daughter wears it to the pool.
5. Best Powdered Sunscreen: My daughter applies Eminence Organic Sun Defense in Peaches and Cream (SPF 30) over her foundation, but before applying blush and bronzer.
6. Best Bronzers: My daughter loves YSL Terre Saharienne Bronze Poudre de Soleil (powder). It’s not too orange and has a good texture. I’ve been wearing Tarte Park Ave Princess mineral bronzer for years and I love it.
7. Best Blush: My daughter says that older women need to add a bit of color because it makes them look more youthful. Her go-to blush is Laura Mercier Crème Cheek Colour in Praline. My favorite blush is NARS Torrid. We have an 80-year-old friend who loves MAC blush in Gingerly. And, the best brush for application is the Bobbi Brown kabuki (face brush).
According to my daughter, all products from YSL and Chanel are great, but you can go cheaper if you have good brushes. Brushes are the most important makeup product you can buy. When you see those beautiful models on commercials for inexpensive makeup, the reason their faces look so flawless is because of the expensive brushes used in application. (Use baby shampoo to clean brushes.)
8. Best Finishing Powder: My daughter likes the white translucent powder from Tarte. Bare Minerals original is good too.
Best Eye Makeup for Women - Age 30 and Up
9. Best Eye Shadows: If price were no object, my daughter would wear Givenchy because it goes on smoothly, stays on all day, and has beautiful colors. When money is tight, she wears MAC eyeshadow in Saddle, which is good for brown or hazel eyes because it brings out the gold flecks. However, my daughter says, “When in doubt, go for Laura Mercier eyeshadow.” I have worn Make Up For Ever eyeshadow, but I now wear MAC Pressed Pigment, which I love love love love love love.
10. Best Eyeliners: Here are the eyeliners my daughter uses to make a high cat eye.
- MAC Rapid Black Penultimate eyeliner pen: My daughter uses this on her top lid. She makes it look natural by using short strokes rather than drawing a line
- Lancôme Eye Pencil in Black Lapis: My daughter goes over the eyeliner pen with this pencil. She also uses it under the eye. Then she smudges the top and bottom. (Use a Q-tip to clean it up.) We know a woman over 80 who wears this same dark blue Lancôme pencil. It doesn’t bleed. (*Yes!!! I love this. I just got Lancôme Le Crayon in Black Lapis in the mail and it's wonderful. Right now, I see Black Lapis online at Nordstrom.com but not Sephora. Actually... when I took the pencil out of the box, I read it wrong and I used Le Crayon for my eyebrows... before using it correctly as an eyeliner. It wasn't bad for eyebrows either because it was easy to make short lines like little hairs. I wonder if they have something similar in light brown.)
Another eyeliner that stays on really well is Bobbie Brown Longwear Gel Eyeliner. My daughter wears Chocolate Shimmer Ink or Violet Ink.
Laura Mercier Black Ebony Cake Eyeliner is what I wear. Wet it with Laura Mercier Tightline Activator and it will not bleed. Use a small Bobbi Brown or Laura Mercier brush.
11. Best Mascara: My daughter and I both like YSL Babydoll Mascara in Fetish Black. Other good ones are Lancôme and BADgal Lash (from Benefit).
12. Best Eyebrow Product: The best eyebrow gel is Damone Roberts.
Best Lipsticks for Women Over 30, 40, 50, 60
13. Best Lip Liner: My daughter likes NARS. She says you should smudge the line with your fingers so it looks more natural. The lip liner used by our older friend is Lancôme Le Crayon in Caramel.
14. Best Lipsticks: My daughter and I both like Bare Minerals Marvelous Moxie from Bare Escentials. My daughter wears Raise the Bar. I wear Fly High.
A good natural lip color is Cargo High Intensity. It comes with a brush so it’s good for travel. My daughter says it doesn’t bleed. She wears Equador. Another (cheaper) natural lip color is Make Up For Ever in Rouge.
15. Best Lip Glosses: Here are my daughter’s favorites:
- Chanel Glossimer in Spark.
- Laura Geller lip gloss in Melon.
- Lancôme Lip Gloss in Combustible (if you can find it).
- Sephora's Own Brand Lip Gloss is an inexpensive alternative.
My daughter also likes to wear a touch of pink gloss over her lipstick, and for this, she uses Stila Grapefruit Lip Glaze because it’s sticky (in a good way) and it stays on. She only puts a small line on the middle of her lower lip for a sexy, pouty look. Marilyn Monroe used this trick, adding a touch of gloss over her red lipstick.
I don’t wear gloss, but I like Chantecaille Lip Chic in Camellia for a fresh, dewy look. It’s like a natural-colored gloss, but it’s not sticky.
Well, that’s our list of the best cosmetics for women over 30, 40, 50, 60, or whatever. I usually go with the brands my two daughters recommend unless I need something with more moisture. My daughter will be writing another article about how she uses her favorite products. If there’s a primer or foundation or eyeshadow you really love that we don’t have on our makeup list – especially if you’re over 40 or you have dry skin – please let us know.
More Articles for Women Over 30 or 40 and Up:
- Main Photo: Fenn Wright Manson fashion photo.
- Makeup for Women Over 30: Phase Eight fashion photo.
- Makeup for Women Over 40 or 50: Fifty Plus fashion photo.
- Natural Lipsticks and Glosses: Dunnes Stores clothing photo.
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