How to Get Repins on Pinterest to Help Your Blog
by Christina Gregoire
If you are an online Baby Boomer writer, or plan to become one once you retire from your “real” job, Pinterest is one of many ways you can drive traffic to your site. So, here are some down-and-dirty tips about how to get repinned.
Even if you don't have your own website or your own blog, read this article for future reference. I have a feeling that, once you retire, you will want to try your hand at making money online. It's not easy to make extra bread by writing, but it can be done.
Use Pinterest to Get People to Your Website
I’m only getting moderate traffic from Pinterest to my Baby Boomer website, but I expect this to pick up once women in my age range (Boomer Chicks born between 1946 and 1964) get tired of Farmville and start playing with Pinterest. (Watch out, babes, Pinterest is totally addictive.)
So, I believe you will find the same trend as you begin driving traffic to your blog from the big P.
The Pinterest Addiction
I think most women go on Pinterest for fun, not profit. And, Pinterest IS fun. So, if you are supposed to be writing your latest blog post, you should set the timer when you start pinning on Pinterest…or your whole day will be frittered away with nothing to show for your efforts. (Well, I don’t know if there is such a thing as wasted time on Pinterest…many pictures and infographics give me ideas for future articles.)
Things That Surprised Me
If you are using Pinterest for driving traffic, here are some tricky things you can try. I don’t recommend that you use these ideas exclusively…but no one will stop you. Personally, I think women are wary of pinboards that are overly commercialized, but I have no research to prove my hunch.
The following ideas about getting a higher percentage of click-throughs have been researched by Copyblogger.com. (See Resources.)
- * Infographics and infographic headlines get more click-throughs.
- * Smaller images get more click-throughs because people need to click on the image to see and/or read the image.
- * Interesting photos covered with (too-small-to-read) text will get click-throughs. (Kinda cheesy in my opinion…but I might try this as an experiment. I would never use this method exclusively.)
Quickie Tips for Making a Pin Repinnable
Here is more research as posted on memeburn.com.
- * Pin descriptions should be about 20 characters long.
- * Pins about food are very repinnable.
- * The most “repinnable” words are related to food (recipe, chicken, bake, etc.)
- * Pins that are “Liked” are better than pins that have comments.
- * Tall images are repinned more often than wide ones.
I am certain that there are other ways to use Pinterest, and best methods for pinning on Pinterest will change over time. For example, if every writer I know starts pinning photos of pies and cakes, a picture of Bozo the Clown will stand out and probably get a high click-through rate...just because it's something different.
Have you tried using Pinterest?
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More Articles for Boomer Women:
Send readers to a site-specific page by changing your format to something similar to: http://pinterest.com/source/boomerinas.com/
Pinterest Analytics at copyblogger.com
How to Get More Pins and Repins on Pinterest at memeburn.com